Byron Bay, the hinterland and the Northern Rivers
A founder-led boutique agency. Matthew Skene personally leads every campaign — from the first appraisal to the final signature — with marketing built to put your home in front of the right buyers, locally, in Sydney and in Melbourne.
A private, evidence-based appraisal from Matthew. No obligation.
Matthew replies personally within one business day. Your details are never shared.
Your home, seen wherever buyers are looking
Selling with Skene & Co
Byron draws buyers from across Australia and the world. Selling well here depends on telling a property's story properly — its light, its materials, the landscape around it — and then putting that story in front of the people most likely to act on it.
Skene & Co is intentionally small. You deal with Matthew, not a rotating team, and every campaign is planned around your property, your timing and your price expectations.
The Skene & Co marketing engine
Every Skene & Co listing is launched across the platforms that matter — portals, CRM, social, search and print — and every enquiry flows back to Matthew.
Your listing goes live on Australia's largest property portal, managed through REA's Ignite agent platform. We select the right listing tier for your property, track views and enquiries in real time, and share that performance with you every week.
Published side-by-side on Domain to reach its audience of buyers, with consistent copy, photography and floor plans across both portals.
Every buyer, open-home visitor and enquiry is recorded in Reapit, so your property is matched to qualified buyers already on our database — often before it reaches the portals.
Clear, digital proposals and appraisals delivered through Realtair — with signed agreements, campaign approvals and market updates in one place.
Short-form property films and targeted Meta campaigns aimed at buyers in Byron, Brisbane, Sydney and Melbourne, and retargeting people who have already viewed your home.
Considered appraisals backed by recent sales evidence, plus design-led brochures, signboards and marketing material that match the quality of your property.
Search campaigns for high-intent searches like "sell my house Byron Bay" and "Byron hinterland acreage", backed by display and YouTube advertising for your listing. Every click is measured in Google Analytics, so you can see what's working.
Meet Matthew Skene
Matthew founded Skene & Co to combine the personal touch of a boutique agency with the results of a market leader. One experienced agent who knows the property, the buyers and the Byron market inside out, from the first conversation to settlement.
Before real estate, he led sales in Sydney for Lion Nathan and Cisco Systems, and spent more than eight years in professional sport, playing rugby in Italy and rugby league for the North Sydney Bears and Manly Sea Eagles. That competitive edge now goes into every negotiation.
“I love meeting new people from all walks of life and find the challenge of matching buyers with sellers an exciting part of the journey.”
Results & listings
Prestige homes, hinterland acreage and landmark commercial assets, negotiated on and off market.
See every property Skene & Co has for sale right now, with photos, inspection times and price guides.
Reviews & referrals
Matthew’s professionalism and commitment were evident from the start. He took the time to understand our property, its history, and its unique appeal. What truly stood out were Matthew’s negotiation skills — they are simply unparalleled. His ability to navigate offers, handle discussions, and secure the best outcome for us was beyond impressive. In all my years, I’ve never seen anyone approach negotiations with such expertise and finesse.
Matthew was outstanding in the sale of my property at Brunswick Heads. His professionalism, expertise, and market knowledge made the entire process seamless. He kept me informed every step of the way, providing clear advice and guidance. I couldn’t have asked for a better property advisor. I highly recommend him!
The Harvest site sale in Newrybar is the second property we’ve purchased through Matthew Skene, and we’ve always been delighted dealing with him. Matthew brings great energy and professionalism, and his strategic mindset is one of his strengths — it was key to getting this transaction across the line. He’s honest, hardworking, and gets the job done with little fuss.
Matthew Skene is a consummate professional who has the ability to stay calm and focussed while negotiating at a high level. He adeptly navigates the delicate balance between advocating for his clients’ interests and maintaining positive relationships with all parties involved, whether he’s representing the buyer or seller.
Matthew recently sold our commercial property in Byron’s coveted CBD. He demonstrated all of the qualities you would expect from a seasoned real estate agent: well-connected, great negotiating skills, strong work ethic, and a clear drive to get a positive result for his clients.
Our successful Italian restaurant was approached for a lease buyout. This was all handled by Matthew on behalf of the owners, and he was also successful in including our business in the sale. If you are looking for an absolute professional in all facets of real estate, Matthew’s soft yet assertive approach to negotiation is what sets him apart.
How it works
Matthew visits in person and gives you a clear, evidence-based price guide.
A digital proposal with the recommended strategy, marketing plan, budget and fees.
Film, photography and copy, then launch across REA, Domain, social, Google and our buyer database.
Weekly reporting, qualified buyers and experienced negotiation through to settlement.
Questions & answers
Matthew Skene, personally. Skene & Co is a founder-led boutique agency, so you deal with Matthew from the first appraisal to the final signature, not a rotating team.
Byron Bay, the Byron hinterland and the wider Northern Rivers, from our office at 2–4 Ivory Curl Court, Ewingsdale. Recent sales include Byron Bay, Newrybar, Binna Burra, Brooklet, Wilsons Creek and Brunswick Heads.
Matthew visits your property in person and gives you a clear, evidence-based price guide backed by recent sales. It is private and obligation-free. Request one online and Matthew replies personally within one business day.
Every listing launches on realestate.com.au and Domain and is matched to qualified buyers already in our Reapit database. It is promoted with short-form films and targeted Instagram and Facebook campaigns reaching buyers in Byron, Brisbane, Sydney and Melbourne, plus Google Search and YouTube advertising and design-led print.
Yes. Skene & Co negotiates both on and off market. Every buyer enquiry is recorded in our database, so many properties are matched with qualified buyers before they reach the portals. The $7M sale of the Harvest Group site in Newrybar was negotiated off market.
Yes. Commercial results include 111 Jonson Street, Byron Bay, sold to Merivale for $11.9M, and the Harvest Group site in Newrybar ($7M, off market, with strategic leasing). Developers can also ask us about project marketing.
They include $13.75M for 50 Skinners Shoot Road, Byron Bay (a 38-acre prestige holding), $11.9M for 111 Jonson Street, Byron Bay, and $7M for the Harvest Group site in Newrybar. Every result is listed on our Notable Results page.
Join our buyer list using the “I’m buying” form on this page and tick “Tell me about off-market and pre-market properties first”.
Yes. Matthew holds NSW real estate licence 20293293, and Skene and Co Pty Ltd holds NSW corporation licence 10118591.
Film gallery
Every Skene & Co campaign is filmed, not just photographed. Hover to preview, tap to watch.
The Skene & Co look
Start a conversation
Tell us a little about your plans. Your details go straight to Matthew and are never shared.
